Leader Enterprises - Integrated Marketing Communication

Events
Public Relations
Retail Marketing
Brand Strategy
Digital Media

Events

Ace Rules of the Game

Ace (a subsidiary of Newell Rubbermaid) asked Leader to help re-brand and re-introduce the Ace brand to men with a campaign to break down stereotypes relative to male...
View Case Study
Motorola & Burton Launch Wearable Technology

Motorola and Burton were launching a new line of wearable technology and wanted to make a big splash at the Consumer Electronics Show (CES). Leader's response was to make it....
View Case Study
AlohaMOTO at Super Bowl XL in Detroit

Motorola challenged Leader to develop an innovative and newsworthy experience for Super Bowl XL in Detroit. Detroit in January can be summarized in one word... miserable. So, Leader...
View Case Study
Motorola Mile at Super Bowl XLI in Miami

In Miami for Super Bowl XLI, Motorola wanted to "own" the Super Bowl in a way that no company had done before. With an entire year to plan, Leader worked with the Host Committee...
View Case Study
Gerdau Ameristeel Recycled Art Program

Gerdau Ameristeel is one of the nation's leading recyclers and suppliers of steel. Based in Tampa, the company was seeking to build its brand through a 2009 Tampa Bay Super Bowl...
View Case Study
SHAQ’s Dunkman Brand Tour

Shaquille O'Neal's Dunkman brand was seeking a concept to build brand awareness and legitimize its footwear among core ballers. Leader developed the Dunkman of the Year campaign...
View Case Study
The Ultimate Gift Day Program

The Ultimate Gift is a coming release from Fox Pictures. Similar to the "Pay It Forward" concept, The Ultimate Gift is hoping to strike a cord with community groups around the country...
View Case Study
Goody ColourCollection

Goody (a subsidiary of Newell Rubbermaid) asked Leader to develop and execute an integrated marketing campaign capable of distributing 1.5 million samples of a new hair...
View Case Study

Public Relations

Bushnell Outdoor Products

Sometimes the best solution is a mixture of commitment and elbow grease. Not every project requires a brilliant piece of insight. In the case of Bushnell, the answer was simply...
View Case Study
Niketown 5K for Kids

Nike was seeking a partner who could greatly increase the volume and quality of the coverage for the brand's Niketown initiative to get kids up and active. Nike asked Leader to...
View Case Study
LIVESTRONG Bracelet Campaign

In May 2004, before LIVESTRONG, was LIVESTRONG, Nike approached Leader with a need for PR support for a non-profit effort around cycling legend Lance Armstrong. Leader...
View Case Study
Motorola / Andretti-Green Racing Sponsorship

Leader was charged with launching the primary sponsorship of Danica Patrick's #7 AGR car. Leader conceptualized and executed a multi-pronged launch with Danica in Chicago...
View Case Study
Microsoft Vista Launch with Oscar De La Hoya

As part of the international launch of Microsoft's new Vista software, Leader worked with Microsoft to plan and execute a press event in East Los Angeles at the Oscar De La Hoya learning center...
View Case Study
World Fighting Alliance (WFA) King of the Streets Promotion

In May, 2006, the World Fighting Alliance (WFA) secured Leader to provide integrated marketing services on behalf of the organization and its King of the Streets Mixed...
View Case Study
ASA Entertainment

In the summer of 2007, ASA Entertainment, a leading producer of action sports events worldwide contracted Leader Enterprises to execute public relations efforts for the 2007 Action...
View Case Study
ICON Aircraft Company & Product Launch

ICON Aircraft asked Leader to help launch their company by positioning the brand's first amphibious light sport aircraft as the ultimate powersport vehicle...
View Case Study
PowerPlate

PowerPlate is targeting women with a beauty and longevity message with its revolutionary, high-end ($4,000 to $10,000) fitness product...
View Case Study
Red Bull Air Race Series Promotion

Retained by Red Bull to promote the company's Red Bull Air Race Series in the United States and drive interest in Tune in via a satellite media tour with reigning champion Kirby Chambliss...
View Case Study
VIZIO With Ellen: Product Partnerships

VIZIO, now the nation's leading maker of flat panel televisions, was not always in that position. The company had been effective in reaching a core male audience...
View Case Study
TaylorMade Golf’s Tour Van Pitch

TaylorMade Golf was searching for a strategic way to communicate its "No. 1 driver in golf" message and maximize coverage thru its presence on the PGA Tour. Leader identified...
View Case Study
TaylorMade 25th Anniversary

TaylorMade Golf was celebrating its 25th anniversary while simultaneously launching it most innovative driver to date, the r7 quad...
View Case Study
adidas Golf Shoe in One Program

adidas Golf asked Leader to develop a program to create buzz and excitement around their new PowerBand golf shoe. Capitalizing on the popularity of the FBR Open's famed 16th hole...
View Case Study

Retail Marketing

Fresh & Easy Neighborhood Markets

Fresh & Easy Neighborhood Markets are the U.S. concept for global grocery giant TESCO. The company searched for a partner who could create a scalable store launch program for...
View Case Study
Fresh & Easy's Shop for Schools Program

In 2008, Tesco's Fresh & Easy Neighborhood Markets sought to give back to local schools while also increasing traffic inside their stores. Leader worked with Fresh & Easy to create...
View Case Study
Starter & Meijer

Starter sought to increase product sales at Meijer stores throughout the United States. Leader developed and executed an integrated marketing campaign featuring NBA Legend Reggie Miller...
View Case Study
VIZIO Top Value Performer (TVP)

VIZIO, America's #1 HDTV and Consumer Electronics Company, tasked Leader with creating an initiative that would help them infiltrate the sports market and increase awareness...
View Case Study

Brand Strategy

Ace Rules of the Game

Ace (a subsidiary of Newell Rubbermaid) asked Leader to help re-brand and re-introduce the Ace brand to men with a campaign to break down stereotypes relative to male...
View Case Study
LIVESTRONG Bracelet Campaign

In May 2004, before LIVESTRONG, was LIVESTRONG, Nike approached Leader with a need for PR support for a non-profit effort around cycling legend Lance Armstrong. Leader...
View Case Study
adidas Golf Shoe in One Program

adidas Golf asked Leader to develop a program to create buzz and excitement around their new PowerBand golf shoe. Capitalizing on the popularity of the FBR Open's famed 16th hole...
View Case Study

Digital Media

CiCi's Pizza Viral Campaign

CiCi's Pizza was looking for an innovative program that would motivate their franchisees to increase local marketing to drive store traffic and sales during the company's non-advertising...
View Case Study
Boost Mobile - Danica Patrick

In April 2009, Leader launched the Motorola and Boost Mobile campaign, announcing a new partnership between the companies, as well as a new handset (the "Clutch") and new service...
View Case Study
AirPlay Direct

AirPlay Direct is a virtual grand central station for artists, record labels and radio stations. Leader was tasked with implementing a new design, enhancing their digital press kits...
View Case Study
OCNN

Motorola was seeking to leverage its NFL sponsorship to drive awareness of its proprietary MOTOBLUR social networking technology. Leader devised a campaign, featuring the NFL's...
View Case Study
Pugmire Automotive Website

Pugmire Automotive was in need of a new site that combined the inventories of all three of their locations as well as allowed them to update content in selected sections on the site.
View Case Study

The Work

Events

Public Relations

Retail Marketing

Brand Strategy

Digital Media

Clients