Events
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Ace Rules of the Game
Ace (a subsidiary of Newell Rubbermaid) asked Leader to help re-brand and re-introduce the Ace brand to men with a campaign to break down stereotypes relative to male...
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Motorola & Burton Launch Wearable Technology
Motorola and Burton were launching a new line of wearable technology and wanted to make a big splash at the Consumer Electronics Show (CES). Leader's response was to make it....
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AlohaMOTO at Super Bowl XL in Detroit
Motorola challenged Leader to develop an innovative and newsworthy experience for Super Bowl XL in Detroit. Detroit in January can be summarized in one word... miserable. So, Leader...
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Motorola Mile at Super Bowl XLI in Miami
In Miami for Super Bowl XLI, Motorola wanted to "own" the Super Bowl in a way that no company had done before. With an entire year to plan, Leader worked with the Host Committee...
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Gerdau Ameristeel Recycled Art Program
Gerdau Ameristeel is one of the nation's leading recyclers and suppliers of steel. Based in Tampa, the company was seeking to build its brand through a 2009 Tampa Bay Super Bowl...
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SHAQ’s Dunkman Brand Tour
Shaquille O'Neal's Dunkman brand was seeking a concept to build brand awareness and legitimize its footwear among core ballers. Leader developed the Dunkman of the Year campaign...
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The Ultimate Gift Day Program
The Ultimate Gift is a coming release from Fox Pictures. Similar to the "Pay It Forward" concept, The Ultimate Gift is hoping to strike a cord with community groups around the country...
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Goody ColourCollection
Goody (a subsidiary of Newell Rubbermaid) asked Leader to develop and execute an integrated marketing campaign capable of distributing 1.5 million samples of a new hair...
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