Solution
The Ultimate Gift is a coming release from Fox Pictures. Similar to the "Pay It Forward" concept, The Ultimate Gift is hoping to strike a cord with community groups around the country.
To build grassroots interest among community groups, Leader was tasked with generating broad awareness for the movement by coordinating hundreds of private screenings across the nation.
Service
Leader created Ultimate Gift Day, a sneak preview on August 23, 2006 in 65 major markets to kick off the campaign. We coordinated every aspect of the screenings to special interest groups.
Success
The launch inspired more than 300 additional private screening charity events, raising nearly one million dollars and selling tens of thousands of copies of the book the movie is based on.