Solution
TaylorMade Golf was celebrating its 25th anniversary while simultaneously launching it most innovative driver to date, the r7 quad.
Service
Leader leveraged TaylorMade's heritage as the original inventor of the metal driver to draw attention to not only its 25th anniversary, but also the company's innovative new driver. Leader facilitated interviews with long time company employees and former PGA professionals who played the original driver. This strategy "forced" the media to discuss the benefits/technological advancements of the new driver when referring to the original driver invented 25 years ago.
Success
TaylorMade received an overwhelming amount of national exposure for its 25th anniversary and its contribution to golf with the invention of the first metalwood driver.