Solution
Starter sought to increase product sales at Meijer stores throughout the United States. Leader developed and executed an integrated marketing campaign featuring NBA Legend Reggie Miller.
Service
Leader developed the program's 3-on-1 Challenge concept, all promotional material design & production, sweepstakes rules, notification & fulfillment POS design, printing & distribution, in-store video production, event production, public relations and media outreach.
Success
Both Starter and Meijer recognized the program as a success. The media coverage generated a six-time return on the cost of the program in equivalent ad dollars.