Solution
Retained by Red Bull to promote the company's Red Bull Air Race Series in the United States and drive interest in Tune in via a satellite media tour with reigning champion Kirby Chambliss.
Service
Leader booked and executed an SMT from Monument Valley, Utah that included a morning and afternoon wave of media. Among the outlets included were CNN, ESPN, Fox News Channel, Yahoo Sports, regional sports networks and key local market stations. Leader was onsite for the early morning shoots at the make-shift runway created on Navajo tribal land in Monument Valley. We prepped Chambliss, booked the media and managed the SMT.
Success
The pitch was successful because of the extreme nature of the sport and incredible B-roll we utilized to tell the story.