Solution
PowerPlate is targeting women with a beauty and longevity message with its revolutionary, high-end ($4,000 to $10,000) fitness product.
Service
With a more than eight year relationship with the client, Leader developed and executed event-based regional programs to promote product trials and brand awareness.
Success
- Regional events and public relations efforts resulted in more than three billion consumer impressions
- Ad equivalency value of $250 million against a $1.25 million spend