Solution
Nike was seeking a partner who could greatly increase the volume and quality of the coverage for the brand's Niketown initiative to get kids up and active. Nike asked Leader to help promote their 5k for Kids program to families, women and children in seven key markets across the country.
Service
The belief that PR firms will produce better results if they are in the market is largely a myth. Leader's team of professional pitchers are adept at framing stories and effectively pitching to the media. Our commitment is to always get the answers. With that in mind, Leader successfully produced coverage in every Top 40 market across the country. We developed a template program, which featured releases and outreach for weeks leading up to the event and designed to generate sign ups, week of and event day coverage. Leader also staffed the events providing critical onsite support and preparation for Niketown executives.
Success
Leader exceeded Niketown's expectations in every market, producing strong print, radio and broadcast reach.