Solution
As part of the international launch of Microsoft's new Vista software, Leader worked with Microsoft to plan and execute a press event in East Los Angeles at the Oscar De La Hoya learning center.
Service
The event included a satellite media tour with Oscar from the learning center, a tour for media and launch event with the debut of the new learning center technology wing.
Success
The media tour conducted in English and Spanish reached key national and local media outlets with Oscar from inside the learning center. A media event followed with every local news broadcast affiliate (English and Spanish language) attending.
Leader placed a feature story in the Los Angeles Times that ran on the event day, heightening media interest in the market.