Solution
ICON Aircraft asked Leader to help launch their company by positioning the brand's first amphibious light sport aircraft as the ultimate powersport vehicle.
Service
Leader utilized key aviation-industry events as platforms for generating massive national publicity around the ICON A5. Using these events as a springboard, Leader executed an ongoing media relations campaign that positioned the A5 as the newest and hottest recreational vehicle on the market, appealing to seasoned aviators and non-aviators.
Success
The PR effort is a critical part of ICON's effort to build the brand and aid in fundraising efforts. As a result, ICON has sold more than 300 planes with many of their customers referencing that they purchased their planes as a direct result of media placements in influential magazines and newspapers.