Solution
Fresh & Easy Neighborhood Markets are the U.S. concept for global grocery giant TESCO. The company searched for a partner who could create a scalable store launch program for store openings throughout the Southwestern United States. Leader worked with Fresh & Easy to develop and implement a template celebration eight weeks prior to the store opening including signage, charity donations, ribbon cuttings, store sampling, public relations and traffic driving elements.
Service
Leader tapped into its years of grocery experience to develop a turnkey store opening program. Leader executed nearly 200 store openings in the past few years and managed temporary talent, permitting, cause marketing elements, public relations and event staffing for each opening.
Success
We developed a turnkey program that delivers measurable results each and every time.