Solution
Sometimes the best solution is a mixture of commitment and elbow grease. Not every project requires a brilliant piece of insight. In the case of Bushnell, the answer was simply an aggressive outreach campaign that put products in the hands of influential media across the country.
Service
Leader leveraged its extensive relationships among lifestyle and product editors within major market newspapers, lifestyle and enthusiast magazines along with its ever-growing online relationships to deliver the results that drove Bushnell's marketing efforts. We provided critical strategic insights and suggestions for product positioning to help ensure products would be attractive to the outlets we targeted.
Success
We have generated hundreds of millions in both ad equivalency and audience impressions for Bushnell and its products. More importantly, Bushnell has seen a significant boost in sales as a result of being featured in many of the top lifestyle and gear publications in the US.